About the Project
Beholder Motorcycle Club was born from a group of friends passionate about motorcycling, combining adventure and solidarity to make a difference in the community. Utilizing branding, illustration, and typography techniques, the project brought to life a captivating brand, starting from a simple sketch on a piece of paper and transforming into a visual masterpiece that captures the essence of freedom and adventure on two wheels.

The distinctive aspect of this project lies in the meticulous attention to detail, with illustrative transformation of this group of friends’ idea into a realistic and high-quality composition – translating not only the free spirit but also the social actions they undertake.

Objective
The goal was to create a brand that represents all the actions of this group of motorcyclists. Using design techniques, we transformed a simple sketch into a visual masterpiece that symbolizes Beholder Motorcycle Club.

The concept of “Looking out for all” comes to life through a creature with multiple eyes, which became the symbol of the club. This image serves as the guiding thread that turned the dream into reality, combining illustration and lettering with a dynamic font and strong lines representing the strength and personality of the group.

Solution
The project begins by studying and translating the essence of the motorcycle club into an illustration, which can later be applied to all club apparel and safety materials.

To bring the concept of “Looking out for all” to life, a creature with multiple eyes was developed. This creature served as a guiding thread to bring this dream to fruition, blending illustration and lettering, with a slightly serifed font to bring dynamism, and strong contrasting lines symbolizing the strength and characteristic personality of the group.

The “Looking out for all” concept aligns with the array of social projects led by the motorcycle club, such as collecting food and hygiene items for needy families and abandoned animals.

Results
After the approval of the Beholder Motorcycle Club project, the result was exceptional and exceeded all expectations. The visual identity we created was not only applied to the motorcycle club’s uniforms but also extended to posters, flags, stickers, and social media, strengthening the brand’s presence and recognition across various platforms.

With stickers and flags, the visual identity gained an even broader presence, reaching various locations and sparking curiosity in people who were not yet familiar with Beholder Motorcycle Club.

Furthermore, applying the brand to materials for club events and gatherings enhanced the sense of belonging and unity among the members and the community. After all, these materials are carried in all the social actions undertaken, endorsing the diverse activities carried out by the group._