Convene – Brand Identity Design
Client: Podcast “بهدوء” by Kareem Esmail
The brand identity for “Bohodooʾ” was designed to capture the calm, reflective spirit that lies at the heart of the podcast. The logo features a minimal and balanced typeface, chosen carefully to reflect stillness and simplicity. Every curve and space within the lettering was crafted to echo the smooth rhythm of calm speech and the sense of pause that defines thoughtful conversation.
The color palette—composed of soft green, mint, white, and black—was selected to evoke an atmosphere of inner peace and clarity. Green and mint tones bring freshness and balance, while white introduces purity and openness. The use of black grounds the design, adding contrast and depth that enhances the overall harmony. Together, these colors form a visual language that soothes the viewer while maintaining a refined, modern presence.
This identity system was built around the idea of listening in silence. The logo and colors work hand in hand to translate the emotional experience of the podcast into a visual one—inviting the audience to slow down, breathe, and connect with the calm energy that the show embodies. Whether seen on digital platforms, podcast covers, or social media visuals, the brand communicates serenity and sophistication.
Ultimately, “Bohodooʾ” stands as more than just a podcast; it’s a quiet space for meaningful conversations and peaceful reflection. The design mirrors that philosophy—simple, balanced, and deeply human.