Verbal communication, visual identity and packaging design for Bee’s Magic propolis balm.
Bee’s Magic propolis balm is a 100% natural product made according to a proven and protected original recipe. Although officially declared as a natural cosmetic, the propolis balm is often used for the prevention and treatment of various skin and mucosal conditions, as it is used in the field of API therapies (treatment with bee products).
It is used by both men and women, therefore it was important to be mutually appealing to both genders, to communicate equally as a cosmetic and as an API therapy product, and to be positioned as a premium in its product category.
Overall verbal and visual communication conveys a message about the high quality of propolis balm and the magic effect of bee’s products.
Designed in a contemporary and subtle manner with sustainable materials such as wood, glass, and paper with an organic structure. The design is based on black and white graphics with the focus on gold hot foil stamped elements which emphasize the B’M monogram and “Chosen by the bees” slogan.
- Agency/Creative: Design Bureau Izvorka Juric
- Article Title: Bee’s Magic Propolis Balm
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Croatia
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Identity, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Photography, Tone of Voice
- Format: Box, Jar
- Substrate: Glass Jar, Pulp Paper, Wood