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“Become” Packaging With Political Humor

“Become” Packaging With Political Humor

Juan Carlos Nieto – Become

We have invented “Become” a drink that gives you the opportunity to transform your personality for 30 minutes, letting you chose from various personalities. For example: If you want to be more sociable and fun, you will take the one that gives you a more outgoing personality.With the current political situation as background, we wanted to use the most controversial politicians’ personalities, making a critique against them in a humoristic way.We have looked for a carefree and showy design that imitates the “mass market” look to get a fun package with a political critique and a lot of sense of humor.

CREDIT

  • Agency/Creative: Juan Carlos Nieto
  • Article Title: “Become” Packaging With Political Humor
  • Organisation/Entity: Student, Non Published Concept Design
  • Project Type: Packaging
  • Agency/Creative Country: Spain
  • Market Region: Multiple Regions
  • Format: Can
  • Substrate: Metal

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