Lyon & Lyon – Beasts Of Balance
Beasts of Balance is a magical hybrid stacking game that combines real life table top gaming action with a digital video game story. To help release their new beastly add-on figures into the wild, we created a packaging range inspired by the rumbling volcano seen in the game.
After studying the existing table top game market we knew a regular rectangular box wouldn’t cut it for this magical game. Each figure is nestled in a cave-like structure with asymmetrical sloping sides, and with a flat top for stacking – both for fun and for efficiency. Peeking through the rocky window gives a glimpse of the creatures in game habitat that bursts out to the outer faces. Finished with fractured facet like shading and a touch of foil for each.
CREDIT
- Agency/Creative: Lyon & Lyon
- Article Title: Beasts Of Balance Game Packaging Design
- Organisation/Entity: Agency Commercial, Published
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Format: Box
- Substrate: Plastic, Pulp Board
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
