Be Wine My Friend is a set of labels created for a Mallorca handcrafted wine as a gift to Barceló studio customers to thank them for the trust they have placed in us over the last year.
The result is the design of modern, informal and dynamic wine labels with the character of the studio and a base through geometry and a wide range of colour.
The naming is a creative wink through the social phenomenon “be water my friend” (*) as it metaphorically reflects the adaptation and flexibility characteristic of the studio, as well as, communicatively reinforces the value of the connection with the client.
The shapes of this design represent the client’s name through an alphabet of basic geometries organized in a flexible grid that makes all of them look alike but unique at the same time. The same DNA for variable versatility.
In addition, the colour gradients express the energy and illusion born through each project and provide a point of positivism in the studio’s communication.
This system allows for flexible communication with a unique identity that represents the studio. Thus, any word can be translated into these visual elements and generate a new design with an implicit message and a
The printing has been done with a Corolla adhesive laid paper by Fedrigoni. Limited edition of 15 bottles.
(*) The phrase “be water my friend” refers to the Taoist principle (philosophy of Lao-Tse) of Wu wei or principle of natural unforced action. Jeet Kune Do, the martial art practiced by Bruce Lee, is a very transgressive combat method, very practical and with an almost unlimited amount of resources for combat situations, so it can be adapted to any circumstance.
Bruce Lee advocates that ability to “flow” and be “flexible” and “adaptable” like water in a constantly changing world.
- Agency/Creative: Barceló Estudio
- Article Title: Be Wine My Friend Is a Set of Labels With a Geometric Alphabet Created by Barceló Estudio
- Organisation/Entity: Agency, Published Self Promotional Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Strategy, Graphic Design, Identity System, Packaging Design
- Format: Bottle
- Substrate: Glass Bottle