BCM Epicenter it’s a visual narrative that gracefully captures the core of Mendoza’s viticultural identity, shunning ostentation for a quiet, understated elegance. The label design doesn’t merely encase a bottle; it encapsulates the very essence of Mendoza, positioning it as the epicenter of Argentina’s global wine reputation.
The backdrop of the label, marked by muted tones and a finely engraved halftone style, is a delicate dance between subtlety and sophistication. The artistry subtly echoes the majestic mountains and the capricious climate that define Mendoza’s landscape.
Central to the label’s charm is the unconventional representation of Mendoza’s political map. Fashioned by the waves generated from an earthquake, it’s a unique visual metaphor that speaks to the dynamic forces shaping both the land and the wines it produces. The seismic waves, rising from the label, form the topography of Mendoza—a tactile representation that beckons consumers to explore the wine’s layered complexity.
The juxtaposition of the landscape against the seismic waves is a poignant reminder of the delicate balance between tradition and innovation in Mendoza’s winemaking. It’s a visual cue that, just like the land itself, the craft of winemaking evolves. The seismic map at the heart of the label is not just a geographical marker; it’s a symbol of Mendoza’s seismic impact on Argentina’s viticultural landscape.
“BCM Epicenter” is more than a wine; it’s an invitation to experience Mendoza’s terroir. Emiliano Miszei’s label design is a subtle yet powerful ode to the region—a celebration of its dichotomies and an invitation to savor not just a beverage but a profound journey. As consumers run their fingers over the label, they embark on a tactile exploration, feeling the undulating waves that mirror the seismic beauty of Mendoza—an epicenter where every sip is an immersion into the region’s vibrancy and the winemaker’s artistry.