Hospitality has long been considered one of the main qualities of the people of Kazakhstan, and the variety of local dishes is amazing with its international flavor. Feasting and calling hundreds of guests is not an easy task and requires a special approach. Fortunately, BAST Transform took care of this in advance and offers its hospitable clients the best solution – transforming tables. Universal designs can be used for any purpose, whether it is a cozy tea party or a big feast. BAST Transform – at the heart of hospitality!
The main task in developing the design was to create the image of a foreign manufacturer in order to show the Kazakh consumer that the domestic brand can be tastefully packed. The design concept of the logo and identity in plain text speaks of the manufacturability of the product. Right angles and clear lines represent a serious approach to quality, and the combination of bright orange with white and dark gray shows us some futurism and a desire to give vivid emotions from the celebrations held with BAST Transform furniture
CREDIT
- Agency/Creative: Kais Adil
- Article Title: BAST | Space Transform
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Kazakhstan
- Market Region: Asia
- Project Deliverables: Brand Creation, Brand Identity, Brand World, Branding, Graphic Design, Packaging Design, Rebranding
- Industry: Manufacturing
- Keywords: Table, Design, Packaging, Brand, Branding, Transform, Furniture, Identity, Logo, Logotype, Orange, Space, Tecnology
