A construction that involved all fields of creation. From the conception of the name to the positioning of the product line. Bartho & Bonnie is created to guarantee the quality of pet food. With guaranteed quality ingredients and recipes that please pets. With a sober, clean and objective visual construction, we highlight the positioning of a line of super premium feeds, with a Visual Identity that allows several applications, bringing flexibility to the expansion of the product mix, in the packages we reinforce the main elements of each recipe and we adopted a color guide for the variation between the types of pets that the brand serves with its product line.
Visual Identity – When designing we opted for a sober, clean and objective approach. We wanted to convey a sense of quality and reliability through simple yet impactful visuals.
Packaging Design – In packaging design, we highlight the main elements of each recipe. In this way, consumers can easily identify the ingredients and nutritional proposal of each food. In addition, we have adopted a guide to differentiate the types of pets that the brand serves, ensuring that each animal receives adequate food for its specific needs. The creation of the Naming – Bartho & Bonnie brand identity was a meticulous and careful process, taking into account every aspect to convey the essence of the brand and its commitment to the quality of pet food.
From the beginning, we sought to come up with a name that was memorable and reflected the brand’s values. Bartho & Bonnie was chosen for its pleasant sound and for evoking an image of trust and care.