The Brandlook Branding Agency, located in the Republic of Moldova, developed the name and graphic design for the Barriquello wine series produced by Impresario brand, the Moldovan negociant wine producer. Thoroughness and innovation are the principles applied by the client in creating these wines, and so these values are reflected in the branding. The name, invented in the agency, is a neologism derived from the word barrique, meaning an oak barrel in which high-quality wines are aged. The brand’s ideology involves special care at every stage of wine production, which in theory leads to individual and perfect results
A thorough, detailed design was developed as part of the printing solution for the metal-based label. In fact, the label is a full-fledged information card of the wine, which allows the consumer, even at the stage of visual acquaintance with the product, to imagine the level of quality of the contents of the bottle. The peculiarity of the design solution in this project was the constant and extremely detailed cooperation of the agency’s design team with the printers, the permanent coordination and refinement of the printing solution, the result of which was the creation of a unique metal label. Special attention was paid to working on the design and information content of all elements of the bottle, in particular the capsule, where aesthetic and information content also support the ideological basis of the brand. The comprehensive implementation of the concept creates a unique wow effect from the appearance of the product, which clearly distinguishes Barriquello wines in a competitive environment.