Barrenjoey Montessori is a 0-12 children’s school nestled among the natural beauty of Avalon on Sydney’s idyllic Northern Beaches in New South Wales, Australia. Established in 1985, the school provides Montessori education in a nurturing environment that supports the social, emotional and academic development of the child.
The Montessori approach to education is focused on independence and tolerance with a respect of the rights and needs of others, initiative and self motivation whilst employing good work habits, creative intelligence and imagination and self-confidence, self-esteem, a sense of achievement and self-worth.
The aim of this evolution is to reflect the philosophies and values of the school, while still retaining elements from the previous logo. We want this evolution to reflect their passion and drive for eduction, attracting new students from not just the local area, but from outer areas as well.
Each piece of the badge has ties to previous iterations of the logo, while also introducing new symbols, helping tell the story of who the school is. The circle has been repurposed to represent the sun with an addition of the dunes underneath to provide geographical context, while the triangle and square remains the same. And finally, a book is an addition to the mark symbolising learning in all aspects of life.
The logo’s construction has been created using a square grid to perfectly proportion the logo, with minor adjustments made optically for balance and visual comfort. X is equal to the dimensions of the square, providing a monoline design to the symbol and ensuring consistency across all lines. The curves are also determined using the grid system – ensuring geometric consistency.
CREDIT
- Agency/Creative: Toxic Duck
- Article Title: Barrenjoey Montessori School Rebrand
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: Australia
- Agency/Creative City: Adelaide
- Market Region: Oceania
- Project Deliverables: Brand Design, Brand Identity, Brand Mark, Brand Redesign, Icon Design, Identity System, Rebranding
- Industry: Education
- Keywords: logo, brand identity, rebrand, school, badge design, logo design, Australia, Adelaide, Toxic Duck
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Credits:
Creative Director: Daniel Bonato