Barnhouse is a brand name of PT. Agrijaya Prima Sukses that designed as the main brand for commercial dairy products. In the future, Barnhouse is intended as a house brand that houses several brands under it for the category of milk development products, fresh milk, yogurt, etc.
Barnhouse is a new brand, of course a big challenge to be able to attract the attention of potential consumers to glance and try Barnhouse products, considering that the current market competition is filled by Bear Brand & 7 Kurma. We want the audience to know Barnhouse as a whole, considering that the brand name is in a foreign language, we don’t want the audience to forget the brand name. Therefore, this type of logotype is the most effective solution for Barnhouse.
Barnhouse positions itself as a disruptor in its category and wants to signal this through an unconventional identity. Our designers developed a high-key look with Artisanal-inspired and playful to convey the brand a more professional premium look, through a pragmatic and functional approach.
The Barnhouse identity should find a balance a long modern, clean, simplicity unique, and timeless. It should feel; Natural then technology, simple, unique, modern & commercials, little playful and global looks.
For Barnhouse’s packaging design, we used the illustration of a cowhide pattern as a design system that will be applied to the packaging. Cow’s milk that conveys itself, no preservatives, no coloring, real cow’s milk.
CREDIT
- Agency/Creative: Widarto Impact
- Article Title: Barnhouse Pure Milk Brand Identity and Packaging Design by Widarto
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Indonesia
- Agency/Creative City: Trenggalek
- Market Region: Asia
- Project Deliverables: Art Direction, Brand Identity, Brand Naming, Packaging Design
- Format: Box, Can
- Substrate: Metal
- Industry: Food/Beverage
- Keywords: Brand Identity, Dairy Milk Branding, Milk Branding, Milk Packaging Design, Dairy Milk Brand Identity, Dairy Milk Packaging Design, Indonesia Design Agency, Los Angeles Design Agency, London Design Agency, Jeddah Design Agency, Jakarta Design Agency, Surabaya Design Agency, Riyadh Design Agency
-
Credits:
Creative Director: Eko Widarto
