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Barilla Under the Italian Sky by FutureBrand

Barilla Under the Italian Sky by FutureBrand

Barilla, the brand that more than any other stands for Italy, an unmistakable mix of beauty and life style so well expressed by its food and conviviality, has just launched its new global brand strategy and architecture. As in a film spanning over almost 150 years, the unifying element of the narration is the pure blue of the Italian sky, the luminous witness of the events taking place under its vault. It embraces everything: the carefully cultivated wheat fields, the production of pasta up to the tables of the thousands of families who enjoy its warmth and taste. That special hue of blue of the Italian sky on a summer day has been transferred to the Barilla pasta packaging.

 

CREDIT

  • Design Agency: FutureBrand
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Barilla Under the Italian Sky by FutureBrand
  • Brand / Project Name: Barilla brand evolution
  • Production Credits: Stefano Missoli, Creative Director
  • Strategic Deliverables: Research / Insight, Brand Strategy
  • Design Deliverables: Packaging Design, Brand Identity, Branding, Graphic Design, Rebranding
  • Location: Italy
  • Market Country: Multiple Countries
  • Market Region: Global
  • Product Category: Cupboard Food
  • Consumer Packaging Format: Case
  • Consumer Substrate / Material: Pulp Carton

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