Barilla, the brand that more than any other stands for Italy, an unmistakable mix of beauty and life style so well expressed by its food and conviviality, has just launched its new global brand strategy and architecture. As in a film spanning over almost 150 years, the unifying element of the narration is the pure blue of the Italian sky, the luminous witness of the events taking place under its vault. It embraces everything: the carefully cultivated wheat fields, the production of pasta up to the tables of the thousands of families who enjoy its warmth and taste. That special hue of blue of the Italian sky on a summer day has been transferred to the Barilla pasta packaging.
CREDIT
- Agency/Creative: FutureBrand
- Article Title: Barilla Under the Italian Sky by FutureBrand
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Italy
- Market Region: Global
- Project Deliverables: Brand Identity, Brand Strategy, Branding, Graphic Design, Packaging Design, Rebranding, Research
- Format: Case
- Substrate: Pulp Carton
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