Designing for a central bank means finding a balance between technical and sensitive information, staff-led outputs, engaging general communications, and a series of regulations. This is not simple to achieve and it is based on delicate internal dynamics. The new identity has been developed together with the people who use it, balancing all the aspects of the communications. It focuses on reaching a wider public with an accessible, relevant, structured, and distinctive approach. These key principles have been used as a design direction for all the visual assets. The new logo is designed with a dyslexia friendly type.
The Britannia seal is more welcoming and inclusive. Colours are inspired by the banknotes. Photography depicts the design of the Bank’s notes. Charts and diagrams have been created together with wider staff. Accessibility charities have been consulted at different stages. Typography has been designed considering dyslexia.
The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs. Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia. A comprehensive online brand portal has been created for staff and designers to use. The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed. A new CSS has been introduced to enhance accessibility.
- Agency/Creative: Bank of England
- Article Title: Bank of England Brand Identity System Designed to Reach Everyone
- Organisation/Entity: In-House
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: London
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Identity, Brand Mark, Brand Redesign, Branding, Creative Direction, Design, Identity System, Photography, Typography
- Industry: Financial
- Keywords: central banking, Bank of England, central bank, visual identity, logo
Creative Director: Matteo Ruisi
Creative Designer: Peter McCabe
Logo Designer: Chris Mitchell
Photographer: Lee Funnell