Bamboo Home has been operating in furniture distribution since 2017, earning many achievements, and has made significant progress in its growth. With this in mind, Bamboo Home Founder hatched the idea of rebranding to build and expand further into interior design and construction. With a passion for living space improvement, the founder of Bamboo Home looks towards Tree to rebuild a stronger identity image while conveying the brand’s field of activity.

Challenges
The startup story of the Bamboo Home Founder is a journey full of twists and turns. And on that journey, the image of bamboo not only became a stepping stone for inspiration but a symbol for the company itself. As a result, the client wishes that Tree can incorporate images of bamboo within the logo identity while maintaining a sense of space – a prevalent feature of the furniture industry.

Solutions
Inspired by the bamboo tree, Tree used a variety of straight lines, oblique lines, and diagonal lines combined with 3D space to form a stylized “B” (the first letter in the brand name). Bringing these lines into the design not only shows the characteristics of the interior design industry but also highlights the brand’s identity as modern and luxurious. Furthermore, when looking at this stylized “B,” one can see the image of a bamboo stem with its leaves—an image associated with the brand story, showing determination, solidarity, and development. Showing that Bamboo home brings to its customers the best quality products.

As a furniture brand that beautifies the living space of each family, Tree uses a youthful and dynamic lowercase font to create a feeling of closeness and friendliness for readers. At the same time, with the two primary colors of green and yellow, Tree has added orange and red to the identity palette of Bamboo Home. The dark blue color brings a sense of balance and harmony, representing trust and solidity, which is also the prestige and responsibility of the brand. Alongside it, warm colors represent the enthusiasm and passion of the founder himself, especially for the yellow interior industry, which will bring a feeling of warmth and reunion.

Results
The combination of ideas associated with the story of Bamboo Home and Tree Creative has created a design that adheres to the brand identity, creating a clear sense of space throughout the logo. In particular, meeting the brand’s expectations of expressing its ideas: modern, luxurious but not extravagant, and distinct from reality.