Going through a moment of transition and evolution of his business model Felipe Balista re-launched his brand as a film studio under the name Balista Filmes, ceasing to position itself as a personal brand focused on motion design and video production to position itself as a film production company focused on the human aspects and on building relationships. This project aims to consolidate this new moment for the company by building a solid visual and verbal identity with the potential to explore new opportunities.

Challenge
The challenge of this project was to create a professional look that matched the quality of the company’s service, increasing awareness and generating more business opportunities.

Concept
As a concept, a bold and powerful logo and visual identity were created, allowing the brand to explore options for communication in different media and environments. A symbol based on the letter B that resembles a Super8 camera, adding a touch of class and nostalgia. Likewise, two complementary typefaces styles were chosen to maintain a balance; a bold sans serif and a classic serif font.

Positioning
To differentiate the brand from its competition and add more intimacy and professionalism to the relationships with its audience, it is now positioned as a brand that creates high-level films with a deep emotional level and an artistic view from this point on.

Messaging
To complement the new brand identity and positioning and speak its audience language, mostly business owners and entrepreneurs, the message was translated into two different taglines; ‘Films that connect people and expand relationships’ and ‘People in Motion.

Results
As a result, the studio Balista Films now has a brand new visual identity and a clear direction that is cohesive and speaks to its audience and business partners, giving the company the confidence to reach higher flights and aim for a successful future.