A fine beer for fine dining. This exquisite proposition is for the James Boags brand and was created specifically for the restaurant channel. It was developed in collaboration with acclaimed Australian chef Matt Moran. The design uses the idea of the big white plate (and table clothes) which are visual signatures of the fine dining the world over. The end result is something that successfully traverses the tricky path between both beer and wine codes.
CREDIT
- Agency/Creative: Baker Brand Partnership
- Article Title: Baker Brand Partnership Create a Fine Beer for Fine Dining for James Boags
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Oceania
- Project Deliverables: Brand World, Branding, Graphic Design, Packaging Design, Product Naming
- Format: Bottle
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
