” Pchak is one of those projects where the idea just stroke us and it had to be implemented in reality. While creating Pchak we didn’t want to go far from the original idea by including additional design elements. We used the same approach for naming “Pchak” which is the Armenian equivalent of “tree hollow”. Pure nature now found its place in our urban daily life.
With Pchak’s packaging you can enjoy the harvested nut supplies and dried frunits not only in winter but all year long.”
CREDIT
- Agency/Creative: Backbone Branding
- Article Title: Backbone Branding – Pchak
- Project Type: Packaging
- Format: Basket, Tube
- Substrate: Plastic, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
