For the Cranchi corn puffs packaging design, we crafted a bold and lively concept that perfectly embodies the vibrant nature of these delicious snacks. Our goal was to create packaging that not only stands out visually but also conveys the unique personality of each flavor. Every variant is brought to life with a distinct and eye-catching color palette, carefully chosen to match the flavor profile and appeal to the target audience. This use of bold colors ensures that Cranchi corn puffs immediately catch the eye of customers on the shelves, making it an inviting product from the very first glance.

The centerpiece of the design is the Cranchi mascot, a character designed entirely from corn, who serves as a playful representative of the product’s key ingredients. Each flavor of Cranchi is uniquely reflected in the mascot’s appearance. For the barbecue flavor, the mascot dons traditional Armenian attire and is depicted in the act of expertly grilling, emphasizing the smoky, rich taste of the product. For the cheese flavor, the mascot wears a charming Bavarian hat, evoking warmth, comfort, and the indulgent, creamy flavor associated with cheese.

What sets this packaging apart is the way the flavor profiles are subtly woven into the mascot’s facial expressions and details. Each flavor is reflected in the character’s look and feel, creating a visual language that resonates with consumers and encourages them to explore the different varieties. From the first encounter, Cranchi’s packaging invites customers into a fun, flavorful experience that blends visual storytelling with the excitement of discovering new, tasty snacks.