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Babyage Introduces Azure Wine With a Mediterranean-Inspired Identity That Celebrates Summer Lightness

Babyage Introduces Azure Wine With a Mediterranean-Inspired Identity That Celebrates Summer Lightness

Azure Wine: The Summer and Lightness of the Mediterranean

Azure is a wine that embodies the carefree lightness of a Mediterranean summer. Each bottle captures the spirit of the sunny coast, the endless azure water, and the feeling of absolute freedom that comes with warm days by the sea. It is an invitation to slow down, enjoy the moment, and immerse yourself in an atmosphere where light, warmth, and pleasure merge into one sensory experience.

The label design reflects this concept through a playful yet elegant visual image. Beautiful Mediterranean seashells with cute blue women’s legs drawn on them create a memorable and charming look. This unexpected detail adds light irony and character, making the bottle instantly recognizable and emotionally engaging, while preserving a refined aesthetic.

Azure features two wine collections: a white and a red. A light mother-of-pearl shell conveys freshness, coolness, and purity of taste, perfectly matching the character of the white wine. A warm, terracotta-colored shell symbolizes energy, depth, and warmth, reflecting the rich and expressive nature of the red wine. Together, these designs create the atmosphere of a southern evening filled with sun-warmed air, sea breeze, and intense flavors.

Azure is the taste of summer in every drop, a visual and sensory memory of the Mediterranean that stays with you long after the last sip, awakening the desire to return to this feeling again and again. It is a wine created for moments of ease, slow conversations, warm sunsets, and the simple joy of sharing summer with those you love.

CREDIT

  • Agency/Creative: babyage
  • Article Title: Babyage Introduces Azure Wine With a Mediterranean-Inspired Identity That Celebrates Summer Lightness
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Non Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Moscow
  • Market Region: Europe
  • Project Deliverables: Art Direction, Graphic Design, Packaging Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: Sea, shells, summer, wine, packaging design, graphic design

  • Credits:
    designer: Anna Syraeva

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