B.I.F. is the den of the “Braceristi” without borders.
The Braceria Italiana Fuorimondo is located in the historic centre of the city of Cefalù, one of the most important tourist destinations in Sicily.
The “Serio” family, which started its history in the field of entrepreneurship since 1952, is the owner of the restaurant. Pasquale and Antonio are 2 brothers who represent the new generation and who personally manage B.I.F.
In contrast to local competitors, 90% of whom are focused on a local fish-based cuisine, the proprietor’s goal is to provide a selection of meats and wines from all over the world.
From the brief, the need to find a very simple and impactful, distinctive sign, emerged. The concept of the logomark is a very geometric grilled ox, with an interesting play of thickness and empty spaces.
What strongly inspired the branding and architectural design was the charming elegance of the old signs and facades of Parisian brasseries. We wanted the branding to have the same tone, but in a modern Italian key. The colour palette was coordinated with the architecture and interior design studio that followed the project, to achieve visual uniformity between the digital identity and the venue.
Wanting to give weight to the Italian spirit, the choice of the Type fell on a revival of the “Cairoli” carried out by Zetafonts.
A few months after opening, the response from the target audience has been super positive. This is the thing that makes me most proud of my work. After all, our job is to create a connection between a business and a prospective customer.
- Agency/Creative: HUB87 - Logo & Creative Studio
- Article Title: B.I.F. Braceria Italiana Fuorimondo
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Cefalù
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Identity, Branding, Interior Design, Logo Design, Packaging Design
- Industry: Food/Beverage
- Keywords: WBDS Awards, Creative
Type foundry: Zetafonts