Overview:
Summit Solace is a unique ski resort designed to blend exciting skiing with peaceful moments. It goes beyond the ordinary, inviting visitors to experience tranquility in the snowy peaks. The brand identity reflects this balance of adventure and relaxation, offering a journey into the heart of winter bliss. the ski resort focuses on providing top-notch customer service and memorable experiences for visitors of all ages. With meticulously groomed slopes, cozy lodges, and a variety of après-ski activities, guests are guaranteed an unforgettable getaway. Whether it’s carving down the slopes or unwinding by the fireplace, this resort offers something for everyone, making it the ultimate destination for winter enthusiasts.

I designed a visual identity that aligns with the brand’s mission and values, accompanied by a motivational, playful and welcoming verbal identity.

Goals: Distinguishing from a crowded market of ski resorts by creating a visual identity that communicates the brand’s values and personality.

Solution: The logomark features a smiling skier, symbolizing the stress-free experience the ski resort offers, with subtle mountains in negative space between the goggles and smile. A color palette with a mix of calming and vibrant colors conveys the nature of the activities in the ski resort, ranging from action and speed to serenity and relaxation. The voice of the brand is expressed through a bold, clean typeface for confidence, while speaking in a playful, witty, and inclusive tone.