This is Awesome Coffee, a Plant- Based Protein Coffee powder with all-natural, clean ingredients that provide health performance, and weight management benefits.

When our client approached us, he felt strongly about two things about his project.
1.Awesome Coffee must stand out from all other performance brands and nutritional supplements on the fitness market. We would not create a cold and robust gym beast brand, but an empathetic brand with a colorful, friendly, cool, and relaxed personality that invites you to be a better version of yourself.
2. It’s called Awesome Coffee and no, it’s not coffee, but it’s Awesome. Awesome Coffee invites you to enter the world of health and well-being, in a simple, unpretentious way, and that’s Awesome!

This represented a real challenge for us since we had to give support and a sufficiently strong creative concept to a brand name that, from our point of view, could be somewhat “simplistic” or superficial, however, after some work of understanding Our part towards the mind of our client is that we are able to understand their particular vision.

Life may not be so Awesome (and much less in the period in which the project came to us, at the beginning of 2021 and in the midst of the COVID-19 pandemic), however, taking small actions day by day, taking small steps, like selecting your food better, or making an effort to use the stairs, instead of the elevator, is that you can improve your life little by little, and in a significant way. And that means being Awesome.

For Awesome, we designed a complete brand ecosystem, ranging from graphic identity design, creation of an illustrated world for the brand, packaging design (Pouch bags and Welcome Kit), to UI/UX design.