Australian branding agency, Percept, was engaged by The Department of Education, Skills and Employment (DESE) to define and implement a positive working culture for a truly hard working Australian Government sector.
Case Study: Australian branding agency assist government sector to boost culture
The Challenge: Australian branding agency, Percept, was engaged by The Department of Education, Skills and Employment (DESE) to define and implement a positive working culture for a truly hard working Australian Government sector.
It was felt that their organisation’s culture did not reflect their core values and its people. Percept was asked to revamp and amplify the culture of the organisation to truly reflect the people of DESE.
The Solution: Through the brand workshop, Australian branding agency, Percept, gained insight and perspective into the organisation and the people that drive this Australian Government sector.
DESE consists of many people from different backgrounds, positions and abilities. We captured this through the use of bold, colourful and friendly brand identity.
Each icon uses simple shapes, representing each of the values of the Australian Government sector, DESE, which are – Committed and fair, Make a difference, Look outward, Embrace resilience and Work together.
Summary: Australian branding agency, Percept, was engaged by The Department of Education, Skills and Employment (DESE) to define and implement a positive working culture for a truly hard working Australian Government sector.
CREDIT
- Agency/Creative: PERCEPT Brand Design Agency
- Article Title: Australian Branding Agency Percept, Creates Brand Design for Government Communications
- Organisation/Entity: Agency
- Project Type: Campaign
- Project Status: Published
- Agency/Creative Country: Australia
- Agency/Creative City: Sydney
- Market Region: Oceania
- Project Deliverables: Advertising, Animation, Art Direction, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Brand Naming, Brand Strategy, Brand Tone of Voice, Branding, Copywriting, Creative Direction, Design, Device Design, Digital Art, Environmental Graphics, Graphic Design, Lettering, Logo Design, Motion Graphics, Poster Design, Tone of Voice, Typography, User Experience, Web Design, Writing
- Industry: Human Resources
- Keywords: branding, branding agency, Australian branding agency, brand design, brand, design, brand creation
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Credits:
Branding Agency: Percept
