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Auca Design Channels Agricultural Integrity into a Visually Poetic Identity for Amoenus Wines

Auca Design Channels Agricultural Integrity into a Visually Poetic Identity for Amoenus Wines

Amoenus natural envorinment and ethical agriculture

Amoenus is a small agriculture producer located in Europe, Centraly Italy, Abruzzo. Their work begins in previous abandoned agricolture lands to give them a new life.
Agricola Amoenus concentrates its production on a conscious and bio agricolture: the aim is to produce nourishing foods with a low environmental impact. Their principal products are extravirgin olive oil, organic cereals and legumes, herbal tea and artisanal wines.
For their wine labels, after havind discovered the philosophy behind their production, and after very productive creative briefings, I took inspiration by natural environment and the deep messages they want to share through their mission.
Viva la Libertà is a red wine. The label represents revellers bugs (bugs are crucial for a biological agriculture that respects the environment) but it’s also a cry for freedom in the wine industry, where everything seems very standardized.
Aureo instead is a white wine. The label represents a green labyrinth and a ladybug which tries to reach out a white grape: it symbolizes the difficulties of creating a wine which respects the natural envorinment at 360° degrees and the difficulties in agriculture with climate change and all the problems in the modern world.
I have personally illustrated artwork for the two lables, taking inspiration from real bugs reference and giving them a characterization.
Their winery is a small limited production so the labels are handly numbered: the result is a sincere, genuine, organic artisanal wine.

CREDIT

  • Agency/Creative: Auca Design
  • Article Title: Auca Design Channels Agricultural Integrity into a Visually Poetic Identity for Amoenus Wines
  • Organisation/Entity: Freelance
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Italy
  • Agency/Creative City: Teramo
  • Market Region: Europe
  • Project Deliverables: Label Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: Wine, Italian wine, wine packaging

  • Credits:
    Graphic designer: Auca Design
    Producer and farmer: Amoenus

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