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Atyan Design Create Branding and Packaging Design for Caffelle

Atyan Design Create Branding and Packaging Design for Caffelle

We received this interesting and expensive design after a long search, we studied the market for a long time, understanding the position and targeting of the given brand. Caffelle stands out from its competitors with its rich design, the velvet boxes covered with a layer of gold make it desirable and attractive. We also tried to use color nice solutions for 4 different boxes, they are aluminum capsule coffees of different strength.
The invention of the coffee capsule has revolutionized coffee drinking, fuelling the increasing popularity of one of the most distinctive beverages available – the small but strong black coffee known as the espresso. Coffee is brewed in many ways, but the espresso is fast becoming the connoisseur’s cup of choice. An espresso coffee is brewed under great pressure by forcing hot water through finely ground beans in less than 25 seconds. The result is a concentrated shot of coffee crowned with its hallmark, delicate, chocolate-brown froth known as a crema. In June 2010, Eric Favre, a prolific and pioneering inventor in the field of portioned coffee, shared his insights and experiences as an inventor and entrepreneur with participants at a seminar organized in the context of WIPO’s first Open Day. This article draws on his comments to trace the development of the technology that has transformed the coffee-drinking experience for millions.
Espresso originated in Italy – it means “fast” in Italian – in the early 1900s when Luigi Bezzera, frustrated at how long it took to make his morning cup, added steam pressure to his coffee machine. In doing so, he not only accelerated the brewing process but found that he obtained a stronger, more robust cup of coffee. Although technically gifted, Mr. Bezzera enjoyed little success in marketing his product. It was Desidero Pavoni, an Italian businessman, who, having acquired the patent rights to Mr. Bezzera’s machine in 1905, successfully introduced espresso to the Italian market and changed the way we drink coffee.
The technology for brewing the perfect espresso has been constantly improved and fine-tuned over the years. In 1938, Mr. Cremonesi’s development of a coffee machine with a piston pump eliminated the burnt flavor associated with using steam or boiling water. Mr. Achille Gaggia’s spring-lever piston pump subsequently made it possible to apply pressure to the coffee independently of the boiler – earlier machines forced water through coffee using boiler pressure. In 1961, the company, Faema, created a machine with an electric pump to force the water through the coffee. This marked the beginning of the pump-driven machines from which modern espresso machines derived.

CREDIT

  • Agency/Creative: Atyan Design
  • Article Title: Atyan Design Create Branding and Packaging Design for Caffelle
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Armenia
  • Agency/Creative City: Atyan Design
  • Market Region: Europe
  • Project Deliverables: Brand Design, Brand Identity, Packaging Design
  • Format: Box
  • Industry: Food/Beverage
  • Keywords: coffee

  • Credits:
    Graphic Designer: Mos Atyan
    Art Director: Aram Atyan

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