When the team behind Victorium decided to launch a medical clinic to service their athletes, they needed a brand name and identity worthy of their grand vision. The idea for an athlete-focused urgent care emerged from the immediate medical needs and injuries of athletes, and the surprising lack of clinics that specializes in the treatment of them. They hired AtticSalt agency to help them build a brand around an athlete’s strength, passion, and will to win.
CREDIT
- Agency/Creative: AtticSalt
- Article Title: AtticSalt Creates Identity that Helps Launch Medical Brand Replay Urgent Care
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Architecture, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Identity System, Product Architecture, Research, Retail Brand Design, Tone of Voice
- Industry: Health Care
- Keywords: medical branding, brand naming, brand identity, health care, athletes
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
