About: Modern apart-hotel located in the Arcadia district. This is the busiest resort area of the city of Odessa, Ukraine. The hotel aims at tourists who come to the city for a sea holiday, summer fun, and pleasant idleness. Hotel address: Kamanina 16a/5, Odessa, Ukraine.

Scope of work: Concept and Brand Strategy, Naming, Taglines and copywriting, Logo and brand identity, Signage, POS materials design. The Task: After the strategic session, we identified the new hotel’s target audience – tourists, usually young couples, who come from all cities of Ukraine to Odessa to have a fun vacation, enjoying the sea, the sun, and parties. The Arcadia district has the image of the most party district of the city. The task was to develop a corporate identity that would favorably emphasize the advantages of the location.

Naming: Atmosfera is a transliteration of the word atmosphere from the Russian language. This airy word conveys the spirit of summer and freedom and a flexible term convenient to work within marketing communications. We have come up with a permanent structure in which the second part of the slogan changes depending on the task, for example – An atmosphere of calm; An atmosphere of fun; an atmosphere of relaxation, etc.

Logo & Brand Identity: The logo is made in different fonts and different layouts to emphasize the contrast of the fun, noisy atmosphere of relaxation and the hotel’s calm, peaceful atmosphere. The main style-forming element is the sea’s texture – different refractions of light through the water, the measured swaying of the waves. The hotel is quite close to the sea, and we decided to emphasize this advantage in the brand identity.

Social media promotion
Instagram was chosen as the main channel for advertising promotion, based on the target audience’s portrait. We have developed a series of banners and Instagram Stories that highlight all the possible benefits of a sea holiday and the convenience of living in the most vibrant party life.