Asia (Omincom Group) founded by Vico Benevides and Sérgio Brandão, has created the branding and visual identity for Instituto ViaFoto, in São Paulo. The space was idealized and is led by David Feffer, the Chairman of the Board of Directors at Suzano, a major Brazilian cellulose company.
The new 1.000-square-meter center was designed to be a meeting and training point for photography professionals and enthusiasts. The Instituto ViaFoto will host exhibitions, courses, workshops, lectures, and other events dedicated to photography.
Link with hi-res images:

About Asia
Founded in 2022 by Sergio Brandão and Vico Benevides, Asia is specialized in business solutions and physical and digital experiences. With a diverse team and global experience in the communication industry, the agency connects brands to the public through cultural avenues such as Art, Technology, Sports, Music, Fashion, Gaming, and Design. The agency’s clients include Engie, O Globo, Embelleze, and Sabesp, among others.

About Instituto ViaFoto
Instituto ViaFoto is the new House of Photography in São Paulo (Brazil). Conceived by David Feffer, in collaboration with renowned photographers, art experts, educators, curators, and researchers, the Institute was created to give photography the prominence it deserves — as art, language, and a tool for memory, reflection, and social transformation. Located at Largo da Batata, in Pinheiros (SP), ViaFoto is a vibrant, democratic, and innovative space that connects people through images.
The Institute is structured around two main pillars. As an exhibition venue, it presents shows ranging from photojournalism to contemporary art, fostering dialogues between different generations and artistic practices. As a Knowledge Center, it offers courses, workshops, talks, and immersive experiences that encourage continuous learning, creative freedom, and the exchange of knowledge.
With a high-quality infrastructure and the support of experienced professionals, ViaFoto aims to establish itself as a cultural reference and a platform for emerging talents, strengthening Brazilian photography and expanding its reach on the international stage. With the purpose of captivating through the gaze, Instituto ViaFoto nurtures the sense of wonder that connects people to photography, inspiring new ways of seeing the world. Learn more at www.institutoviafoto.com.br and @institutoviafoto.