Asbel is a premium hotel, resort and spa based in Florida, completely focused on authentic, It’s a luxury art-oriented interior providing high-end quality services to its customers. It is not just a hotel or a restaurant, not a bar or an art gallery. It is all of the above, a bespoke hotel complex fitted comfortably into a mix of centuries-old buildings in historical and culture

The customers get to experience its luxurious and elegant aura with a natural connect and premium service. The brand design and interior design are inseparable, and when done right, can result in a lasting, impactful atmosphere and identity. We were very happy to work on the interior design concept and furniture and lamp designs with Budapest-based Position Collective, a talented and lovely group of designers who are often featured at international design exhibitions for their unique product designs. Our collaboration with Position Collective was a source of endless inspiration as we brought all of our ideas and skills together for a seamless brand and interior design concept that shows in every thoughtful detail of this stunning hotel. Their trademark clean lines, subtle colours, and focus on harmony perfectly suited this project, as we aimed to reflect the serenity of the stunning surroundings, and welcome guests to a cozy atmosphere that is enhanced with some playfulness and exquisite taste.

The basic form of the logo is inspired from the seashell with a minimal direction, that searches for its symbolism in nature. as we know, the wheat is lord of nature, so we made all the identity inspired by it.

Our goal was building a luxury brand to give our audience the premium look and feel. In the visual identity crafting process, we translated the hotel’s premium feel through high-end materials and communicated its precise service with the help of bold and eminent forms. A natural burlap envelope our premium products to be more elegant and natural to make every detail to be by the natural without using any chemical stuff. We had an honor to make this lovely brand up!