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Art of Ping Pong Installed in Islington Square by Campbell Hay

Art of Ping Pong Installed in Islington Square by Campbell Hay

Art of Ping Pong and London based design agency Campbell Hay have collaborated on 8 uniquely designed ping pong tables. Inspired by the theme of opposing states, the graphics designed by Campbell Hay capture the dynamic nature and signature moves of ping pong. With the use of Instagram filters, the typographic tables are further brought to life through animation and augmented reality. The tables are installed at Islington Square – activating the public space with design and sport.

Two of the 8 tables have been permanently installed as part of the public realm, while 6 smaller ‘ArtTables’ are displayed in a gallery setting at Islington Square when not in use. Through vibrant colours, bold and animated typography, the designs express the joy of the game – watch the tables bounce, smash and block.

“The opportunity to use design and ping pong to bring people back together after the year of social distancing we’ve been through was such a unique one. We really wanted to see how far we could push the concept.” Charlie Hay, Creative Director at Campbell Hay

“It was exciting and challenging as it’s not everyday that we get to design graphics for ping pong tables. For each table we explored a different design solution that expressed the theme. The addition of augmented reality brings the tables to life and captures the energy of ping pong.” Wai Ming Ng, Design Lead at Campbell Hay

“It was an absolute pleasure working with the super talented team at Campbell Hay. We love their designs and the addition of the AR feature was a really clever and unexpected touch. Giving our ArtTables a new life in the digital world is so much fun!” Algy Batten, founder of Art of Ping Pong.

 

CREDIT

  • Agency/Creative: Campbell Hay
  • Article Title: Art of Ping Pong Installed in Islington Square by Campbell Hay
  • Organisation/Entity: Agency
  • Project Type: Graphic
  • Project Status: Published
  • Agency/Creative Country: United Kingdom
  • Agency/Creative City: London
  • Market Region: Global
  • Project Deliverables: 2D Design, Animation, Art Direction, Augmented Reality, Creative Direction, Design, Graphic Design
  • Industry: Entertainment
  • Keywords: Ping Pong Tables

  • Credits:
    Design Lead: Wai Ming Ng
    Designer: Carolyn Ang
    Commissioned by: Islington Square
    Collaboration with: Art of Ping Pong

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