Armenian Premium Vodka Packaging Design with Hand Drawing Characters

Armenian Premium Vodka Packaging Design with Hand Drawing Characters

formascope design – Kensatu: The Gods of Sun

“Challenge

Create label designs for spirit’s different fruit flavours. The identity should translate the high quality of spirit and is expected to have a premium look.

Solution

Sunlight is an essential ingredient for plant growth. Based on this fact, we came up with a legend in which each fruit has its own god of sun who is stimulating its growth. Gods and goddesses of Sun used their sacred energy to accomplish the creation of fruits and no human was ever participant in that celebration of life. The word “Kensatu” in Armenian means “life-giving”, that’s what the celebration symbolized: Gods giving life to their offsprings consuming their abundance and becoming invigorated eventually to be gladfully served to the earthly men as creatures of pleasure.
On the shelf, the tastes are distinguished by different portraits that were carried out through a hand-drawing technique to illustrate the original characters.”

CREDIT

  • Design Agency: formascope design
  • Organisation/Project Type: Agency Commercial / Published
  • Article Title: Armenian Premium Vodka Packaging Design with Hand Drawing Characters
  • Brand / Project Name: Kensatu: The Gods of Sun
  • Client: Nahapet Brandy Company
  • Project Type: Consumer Brand Creation, None of the Above
  • Strategic Deliverables: Consumer Research / Insight
  • Design Deliverables: Consumer Brand Creation, Consumer Visual Brand Identity, Consumer Graphic Packaging Design
  • Location: Armenia
  • Market Country: Multiple Countries
  • Market Region: Multiple Regions
  • Product Category: Spirits
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass
  • Extra: Conceptual Idea, Design: Karen Gevorgyan
    Conceptual Idea, Illustration: Armenak Grigoryan
    Copywriting: Ani Gevorgyan

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