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Arka Art & Education Center, a Harbor for Artists and an Anchor for Art

Arka Art & Education Center, a Harbor for Artists and an Anchor for Art

Arka • Art & Education Center • A harbor for artists & an anchor for art!

The name of the art center itself refers to the story of Noah’s Ark, reimagined in the context of preserving culture and art. With this concept in mind, the logo embodies a symbiosis between an anchor and the bow of a ship, symbolizing both stability and movement, tradition and progress. The lines in the lower part of the mark suggest the bow of the vessel, while the circle that surrounds them forms the anchor — representing the Center as a stronghold of culture and creativity.

The logo combines circular typography with a central symbol, where the circle as a geometric form conveys the ideas of perfection, unity, and continuity. It reflects the Center’s mission to foster a sense of community and ongoing creative motion.

As an educational institution, Arka® also uses imagery of renowned artworks with the intention of bringing art closer to the public, inviting viewers to engage and learn about its cultural significance. This approach bridges the gap between artistic heritage and contemporary understanding.

The broader visual identity is designed to be flexible and expressive across various mediums — print, digital, and motion. Through its distinctive visual language, Arka® communicates openness, learning, and the enduring power of art — truly a harbor for artists and an anchor for art itself. Beyond its visual presence, Arka® stands as a living platform for creativity, collaboration, and education, continuously inspiring new generations to preserve, reinterpret, and celebrate the essence of art.

CREDIT

  • Agency/Creative: Ahmet Prosic
  • Article Title: Arka Art & Education Center, a Harbor for Artists and an Anchor for Art
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Bosnia and Herzegovina
  • Agency/Creative City: Sarajevo
  • Market Region: Europe
  • Project Deliverables: Art Direction, Brand Design, Brand Guidelines, Brand Redesign, Branding, Logo Design, Motion Graphics
  • Industry: Education
  • Keywords: Brand Identity, Visual Identity, Brand Evolution, Re-branding, Brand Refresh, Logo Design, Brand System, Brand Experience, Motion Graphics, Brand Guidelines,

  • Credits:
    Design: Ahmet Prosic

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