We are a company that started locally and aims to compete worldwide. We provide high-quality and exceptional movie experiments by making and producing films that use VFX techniques. Our films stand out because of their good-looking pictures and directing means. We aim to engage the adults, so we want to convey a sense of wonder, while at the same time being business-like.
In a world full of commercial productions, people were bored of repeated scenarios and low-quality film pictures. That makes them try to find other solutions by watching other shows on the internet. By choosing the best producers, directors, authors, and actors, we aim to provide the best watching and entertaining experiment to the viewers, which makes them more engaging and delightful. This makes us one of the best companies in the film production field that started locally to impress the world.
We want to make an identity that reflects the message and vision of the brand, and that will not come without choosing a name that expresses the activity and at the same time be attractive and stand strongly among other brands. So, as one of the most recognizable camera movements, the arc shot orbits the camera around a subject in a scene which Centralizes the audience’s focus, Captures different aspects of a setting and adds energy to scenes without dynamic blocking. That concept goes along with what we want to achieve, so we choose ARC to be our name.
This project took three weeks to complete, began with choosing the right name and put the right strategy to full brand identity.
- Agency/Creative: Adel Designs
- Article Title: ARC Brand Identity
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Egypt
- Agency/Creative City: Cairo
- Market Region: Middle East
- Project Deliverables: Brand Identity, Brand Naming, Brand Strategy
- Industry: Entertainment
- Keywords: film making, brand identity, logo design, branding
Graphic designer: Mohamed Adel