About: Just imagine: you’re tired of the monotony of your daily routine and want to meet new and interesting people. But where do you start? That’s where Approach comes in, bringing a new perspective on social media.

Approach is an innovative platform that aims to get people off their phone screens and into the real world. No more just exchanging messages and likes, the focus here is on meeting up, making new friends, and discovering new experiences.

And don’t think it’s just another run-of-the-mill social network. Approach believes that technology can be used intelligently and creatively to bring people together and enhance their quality of life. The platform is being developed to be highly interactive and will offer a wide range of events, activities, and interest groups, so you can find people who share your passions.

Creative Direction: We embarked on the challenge of creating a visual universe for Approach that conveyed an innovative, modern, friendly, and humanized personality. Our goal was to ensure that each choice made in the visual identity creation process, from colors and typography to graphic elements, reflected the essence of the brand.

Therefore, we set out on a creative journey to discover Approach’s DNA and understand what makes it so special. The process was a deep dive into the brand’s context, studying its values, mission, and vision to translate all of that into a coherent and authentic visual universe. Our aim was to create a flexible and versatile visual identity system that could be applied across various platforms, from the app to social media.