Lottie Classy Nails is a nail artist from Bariloche, Argentina who works with home service. She wanted to showcase her minimal and classy style, targeted towards young females, without being overly feminine. We created a classy, feminine, and cool brand. The color palette was chosen between pinks with a touch of dark to give it a little lift and avoid falling into something overly pastel. For its basic shapes, we recreated the classic tip of the nails (almond, stiletto, oval, square). Those shapes were the base for the social media and the printed graphics. We created print elements to promote herself: a promotional card, stationery, and stickers.
CREDIT
- Agency/Creative: Applepeach Studio
- Article Title: Applepeach Studio Create Clean and Minimal Nail Artist Branding
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Argentina
- Market Region: South America
- Project Deliverables: Brand Architecture, Brand Design, Brand Guidelines, Brand Strategy, Brand World, Branding
- Industry: Fashion
- Keywords: nail artist, beauty industry, branding, brand design, nail salon, nail brand
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
