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Appetite Me Crafting a Unique Identity for Pomme Blushe Apple Aperitif

Appetite Me Crafting a Unique Identity for Pomme Blushe Apple Aperitif

Pomme Blushe is a blended English apple aperitif, 12% ABV, produced in season from traditional orchard bittersweet apples and matured for a smooth, rich taste. Offering a deep blush tone, strong apple aromas, sweet apple flavour, and balanced acidity.

More than just an aperitif, Pomme Blushe invites you to savour the moment, as encapsulated by its slogan, “The moment starts with Pomme Blushe,” highlighting its role as the ideal drink for enriching social gatherings among friends.

Founder Helen and her family took over a charming farm in West Dorset, near the Jurassic Coast, in 2003. Their first task was to restore the land, which included replanting an old orchard with a mix of 24 types of fruit trees. By 2009, they began pressing their apples and selling the juice to local artisan shops.

In 2021, the concept of Pomme Blushe was created with the aim of introducing a unique apple aperitif that goes beyond the typical apple experience. It pays tribute to the historic apple orchards of Dorset and draws inspiration from the legacy of Dorset’s apple-growing traditions.

The branding features a unique label design characterised by a whimsical, modern art deco influence, making it stand out on the shelf while maintaining a sophisticated charm.

Pomme Blushe is perfect for any occasion, whether it’s a relaxed gathering with friends or a festive celebration. Its elegant essence and playful design make it a must-have for creating memorable moments, embodying the spirit of togetherness and making every moment a celebration.

CREDIT

  • Agency/Creative: Appetite Me
  • Article Title: Appetite Me Crafting a Unique Identity for Pomme Blushe Apple Aperitif
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: United Kingdom
  • Agency/Creative City: Bury St Edmunds
  • Market Region: Europe
  • Project Deliverables: Brand Design, Label Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: Aperitif, Spritz, Label Design, Branding

  • Credits:
    Founder: Helen Benedict
    Senior Designer: Koren McKay
    Creative Designer: Lola Stewart
    Junior Designer: Ellamay Stringer

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