Apomas, (apo mas, from us) is a traditional Greek phrase deeply rooted in Greek culture that accompanies the offering of a valuable good. It is that phrase that serves a selfless act of love. We will receive it from a loved one when, in order to thank or please us, he will offer us what is most special in his household. A homemade food, a handmade specialty, a pure natural product. Treats and offerings that we will gladly accept, no doubting for their nutritional value, origin and quality and that we would like to have more often in our home as well.
Apomas intimate family, sincerely believes in the genuine values of human relationships and supports that they should play the key role in our everyday routine. Travelling constantly all over Greece, getting to know the producers up close, selects to offer these products, acknowledged for their quality, aromas and taste. Pure products such as olive oil, honey, nuts or capers, raw and unprocessed like those our grandmother would pass to us.
Further to the naming of the company, it was essential among others, to design a “Luxury” packaging concept for the organic products. The inspiring idea behind that design, was none other than the visual actualization of the original branding concept. The packages have discreetly yet naturally printed on the glass, the fingerprints of the hand who offered it to us. The harmonious coexistence of the supreme quality of the products with the natural human element, is combined through this aimless outline of a simple offering gesture, highlighting the elegant spontaneity of the brand.
- Agency/Creative: Manos Siganos
- Article Title: Apomas Luxury Collection by Manos Siganos
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Greece
- Agency/Creative City: Tripolis
- Market Region: Global
- Project Deliverables: Packaging Design
- Format: Bottle, Box, Jar
- Substrate: Glass Bottle, Glass Jar, Pulp Paper
- Industry: Food/Beverage
- Keywords: Organic Extra Virgin Olive Oil, Organic Honey, Packaging Design, Greece
Design: Manos Siganos
Glass Silkscreen: Kouvelas S.A.
Labels: Alpha Labels
Photos (studio shots): Theodosis Georgiadis
Photos (country shots): Thanasis Kaiafas