Apartment One - Paris Baguette - World Brand Design Society

“Paris Baguette’s bakery cafes, coffee shops, and restaurants, serve high quality French- and Asian-influenced pastries in Asia and the United States. They have over 3,000 stores in South Korea and more than 70 stores in the United States. The Paris Baguette team approached us to concept and develop the look and feel of their coveted specialty gift boxes.
It was important for the collection of boxes to feel unified yet unique in each variation. As part of this effort, we developed four characters that embodied the wit, whimsy, charm and elegance of the brand. To bring our characters to life in pencil drawing, we enlisted the support of illustrator, Catherine Moore. The boxes showcased here are one of our proposed design directions and vary slightly from the final produced product.”