Sports bar Bull Terrier is a place where sports fans gather to enjoy broadcasts.

Style.
The atmosphere of the bar is conducive to communication, simple and clear, without unnecessary complications. People get basic emotions – they are happy or sad, they support their athletes or teams. Accordingly, the style should be very simple and clear, but at the same time emotional. We deliberately refused images of athletes and broadcast footage in order to stand out from other bars and emphasize the special atmosphere of the establishment. The basis of the style is posters with a minimum of objects – a figure of an athlete of the corresponding sport, information about the broadcast, a large date and what we are watching, the bar logo. Nothing superfluous, only emotions and sports.

Color
One color was chosen for the style – green, home, welcoming, safe, because the bar is waiting for fans of rival teams. In addition, black and white are used – nothing superfluous!

Forms
The emotions of athletes playing their sport are taken as a basis. The logo is an image of a bull terrier. This is a kind dog with a menacing appearance, just like the fans themselves. They can be scary, but they like to gather “at home” with friends to watch the game. The figures themselves are conveyed by simple forms – rectangles, which are printed with stamps. This primitive, simple method emphasizes the craft nature of the establishment, its simplicity and coziness. Refinements and details are drawn by hand, which also conveys the welcoming atmosphere of the bar.

Font
A font was created specifically for the style, repeating the shapes of figures – rectangles. On the one hand, it is simple: and on the other – heavy and massive. This font is associated with sports and perfectly highlights the headings.