“My goal was to give the packaging a traditional, rustic Italian, retro look yet combine this with modern cutouts representing the shape of the specific pasta. The bold typography mixed with the monotony in colors and the feeling of the craft paper makes it stand out on the pasta shelf next to other brands.
This is a School of Visual Arts project, issued by Louise Fili.”
CREDIT
- Agency/Creative: Anna Ahnborg
- Article Title: Anna Ahnborg – De Cecco pasta
- Project Type: Packaging
- Format: Box
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
