“Over the past year, Andrew Zo had the opportunity to work with Biolytical, a company based in Vancouver, Canada, on the world’s fastest HIV self test. Similar to an over the counter product, such as a pregnancy test, the INSTI® HIV Self Test can be operated completely by the user. The goal was an approachable design that can be easily operated.A few key factors in creating Biolytical’s user-friendly packaging:The packaging provides an operations area, which ensures the test can be self-contained during use. An opaque sealable plastic bag is also included for easy and discreet disposal.Extensive user trials were conducted to validate instructions and diagrams. The manual was designed into a booklet instead of a map fold for a more user-friendly experience.The psychology of the buyer was considered when creating the box graphics. A clean and minimal design was chosen to create an approachable look. The design opted for a calm turquoise colour scheme as well as a photograph of a hand, which indicates where the test will be performed.”