” The gift card holder was developed out of the need to make gift-card-giving more presentable. The design displays the card in a swift pop up motion, creating a delightful experience.
It features a 2-piece construction as well as a lock mechanism that keeps the card shut. Traditionally, pop-up mechanisms often require complex constructions. To ensure easy assembly, much of the design went into simplifying the dieline, making it more suitable for mass production.”
CREDIT
- Agency/Creative: Andrew Zo
- Article Title: Andrew Zo – Gift Card Holder
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