One of the principles of interactive theater is a presence of the audience within the performance itself. In such productions, there is no division into hall and stage. Instead there is a single space where guests can move around and take part in the action together with the actors.

Your Stage is a festival of children’s interactive theater. Children and their parents can be inside their favorite stories, they have the opportunity to “try on” different roles in the performances. To convey this peculiarity of the festival, its signature style is built on the images of paper dolls’ clothes for cutting. The illustrations are based on costumes from different eras, styles and cultures: knight’s armor, jester’s attire, elements of Russian folk costume. Elements of the identity are easily adaptable and scalable, which allows you to put them on all kinds of media: from city posters, to social networks and souvenir products. The city’s festival advertisements are placed on stretched, horizontal and vertical formats, as well as on A2, which is designed for sticking on walls. Facebook and Instagram were chosen to promote it on social networks. In the Instagram profile, you can see how the photos are used in the corporate style. It was important to make the merchandise relevant to reflect the interests of kids these days. The sweatshirt, phone case, stickers and shopper fit perfectly into kids’ daily lives. In addition to the standard souvenir products, play paraphernalia was developed — a puppet and theatrical costume cutting magazine.