HI! ESTUDIO – EL MESON 01
” The objective of this project was the design and realization of a product, which the mixture of cultures, traditions and rituals is promoted through a series of utilitarian objects.
In this series of design products we made an approach to the tea ceremony drawn from Japanese culture. (It is a form / ritual to prepare your tea or matcha influenced by Zen Buddhism, using a small group of guests in a quiet environment).
We made a mixture extracting some elements of Japanese culture to conjugate with a Mexican pre-Hispanic tradition that has marked the gastronomic culture in our country with a drink made from cocoa, chocolate.
The project aims to be a pedagogical entity for the knowledge of other cultures through basic objects with local Mesón 01
Neorituals
Not everyday objects, for a future that has already happened”
CREDIT
- Agency/Creative: HI! ESTUDIO
- Article Title: An Explorative Mixture of Cultures, Traditions and Rituals Through a Series of Utilitarian Artefacts
- Organisation/Entity: Agency Promotional / Self Published
- Project Type: Packaging
- Agency/Creative Country: Mexico
- Market Region: Global
- Format: Box, Case
- Substrate: Pulp Carton
