An Elegant and Subtle Signature of Evening Wear

An Elegant and Subtle Signature of Evening Wear

Identity for fashion brand Maiume, an elegant and subtle signature of evening wear. Inspired by a universe through dreams, a sophisticated world of small details and emotions. The main graphic element is a circle with perspective that symbolizes the moon, the night and the party. The whole identity reflects a perspective projecting all the imagined ideas and a vertical composition that helps to identify the sky and the moon. The repetition of this element and the warm colours are used as decorative paterns in order to create a harmonic communication of the brand and its collections.

CREDIT

  • Agency/Creative: Barceló estudio
  • Article Title: An Elegant and Subtle Signature of Evening Wear
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Spain
  • Market Region: Europe
  • Project Deliverables: Brand Creation, Brand Guidelines, Brand Strategy, Brand World, Branding, Packaging Design
  • Industry: Fashion
  • Keywords: fashion brand

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