Identity for fashion brand Maiume, an elegant and subtle signature of evening wear. Inspired by a universe through dreams, a sophisticated world of small details and emotions. The main graphic element is a circle with perspective that symbolizes the moon, the night and the party. The whole identity reflects a perspective projecting all the imagined ideas and a vertical composition that helps to identify the sky and the moon. The repetition of this element and the warm colours are used as decorative paterns in order to create a harmonic communication of the brand and its collections.
CREDIT
- Agency/Creative: Barceló estudio
- Article Title: An Elegant and Subtle Signature of Evening Wear
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Guidelines, Brand Strategy, Brand World, Branding, Packaging Design
- Industry: Fashion
- Keywords: fashion brand
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
