The Objective: K7 is one of the most popular and the most awarded antivirus brand in India, with a presence in more than 27 countries protecting over 40 million devices. Over the last 30 years, the brand has been at the forefront of developing intelligent security solutions for millions of home and business users worldwide.
Delivering on consumer demand for computer and network security, they approached us to develop an improved and versatile packaging system that uniquely showcases its offerings, conveys a personable quality and connects with its customers through an enhanced experience.
The Solution: It was immediately understood to be much more than just a packaging design project. The resulting visual system was a manifestation of this notion.
We adopted a fresh graphic design approach to create an identity that reflects the optimism and user-focus of the brand. Using bold gradients, fluidic elements and monotone imagery, we simplified the brand’s offering to more people and more effectively than before.
Beyond this, we wanted to shift the focus from identity to interaction. We did that by creating a packaging design that was impossible to get into, referencing the product usage. It was conveyed through a message on the bottom of the package reading, “Finding it impossible to get in? With K7, your computer virus will feel the same way.”
We also ensured that the packaging remained functionally uncompromised by securing the activation code on the backside, underneath a scratch strip.
CREDIT
- Agency/Creative: Ampersand Communications
- Article Title: Ampersand Communications Create K7 Antivirus Innovative Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: India
- Agency/Creative City: Chennai
- Market Region: Asia
- Project Deliverables: Packaging Design
- Format: Box
- Substrate: Plastic, Pulp Paper
- Industry: Technology
- Keywords: innovative packaging, antivirus packaging, technology, security, packaging design
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Credits:
Creative Director: Janardhan Pokala
Creative Lead: Vijay Sabarish
Senior Visualiser: Joshua Bernard
Brand Executive: Sanjay S
Brand Head: Sushma Raghavan
Business Director: Yoganand Raju
Managing Director: Anand Venkatraman
