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Åmot Luxury Lodging Typography

Åmot Luxury Lodging Typography

Branding a Rural Retreat

The historic farmyard has been in the Sørli for five generations since it was built in 1885 by the current owner’s great-grandfather. It has gone from a family home to a small farm to one of Norway’s finest luxury lodgings. Within the heritage-filled estate, the guests will experience a stay of contrasts – seasonal produce from our neighbours, prepared by Michelin chefs. Walking monumental mountains and the serene bliss of our orchard.

Authentic meetings with locals to private performances by the most genuine regional talents. Visiting Åmot is like stepping into a painting of tranquillity. A pause. A time to revitalise. A time to reflect and rediscover the finer things in life. The branding revolves around the feeling of a pause and the estate’s heritage. Kind wanted to capture this through photography. The image style needed to have traditional elements, feel authentic and give a sense of calm. It needed to be exclusive but also warm.

A Hearty Heritage

A rural haven hidden away in the heart of the Norwegian fjords, Åmot is where authenticity meets exclusivity. A natural retreat, a secluded sanctuary, a revitalising experience.

The typography is inspired by 1800s typesetters and a hand-drawn monogram of the Norwegian letter “Å” combined with a floral shape that creates a hearty heritage. The Monogram is also used as an integrated part of written communication.
The communication is warm and inclusive, shaped by headlines with alliteration that sums up the experience in a memorable way.
We wanted the identity and photography to have a renaissance feel. We used the low morning light to achieve the desired look and brought it out with haze.

The precise direction of the beams creates a dramatic spotlight and dark shadows in the interior. We removed the blues to enhance the picturesque Renaissance look, which let the brown, warm tones seep through. Step back in time, breathe, discover, savour and remember.

CREDIT

  • Agency/Creative: KIND (Conceptual Branding AS)
  • Article Title: Åmot Luxury Lodging Typography
  • Organisation/Entity: Agency
  • Project Type: Typography
  • Project Status: Published
  • Agency/Creative Country: Norway
  • Agency/Creative City: Bergen
  • Market Region: Europe
  • Project Deliverables: Type Design, Typography
  • Industry: Hospitality
  • Keywords: Typography, Brandmark Typeface/Type Design ,

  • Credits:
    Chief Creative Director: Tom Emil Olsen
    Design Director: Knut Harald Longva
    Graphic Designer: Kristine Flatland
    Senior Designer: Agnieszka Gawlik
    Senior Designer: Emil Olsen
    Senior Designer: Saurabh Kumar
    Senior Designer: Lorenzo Galbiati
    Graphic Designer: Mihail Mihaylov
    Graphic Designer: Tiare Hernández Payano
    Graphic Designer: Clara Auda
    Graphic Designer: Piotr Deres
    Video/Photographer: Isak Norum
    Cinematographer: Stian Servoss
    Director of Photography: Christoffer Meyer
    Key Account Manager: Beate Myren Romslo
    Key Account Manager: Marianne Erdal Holm
    Project Manager: Laure Mediavilla
    Strategic Brand Director: Thomas Danielsen
    Strategic Brand Consultant: Jan Willy Skjølberg
    Strategic Brand Consultant: Brede Lie Reime

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